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Photographer: Avanti Studios. Client: Timberland

Working hand in hand with the photographer, we process hundreds of new Timberland shoes — silhouetting, cleaning, and most importantly, color matching to the product. A good viewing booth and a well calibrated monitor are essential to the task.
When the factory hasn’t actually made a certain shoe yet, but the company wants it in the catalog or the website…well, we have to create it from a shoe that we do have, following a CAD with specified materials and Pantone fabric colors.